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Owned by a couple in London, both originally from the enchanting land of Morocco. Not only life partners but also kindred spirits with a shared passion for fashion and a deep love for their Moroccan heritage. Despite living in a vibrant and diverse city, they noticed a significant gap in the market – the absence of authentic Moroccan traditional wear that truly reflected the rich culture and intricate artistry of their homeland. Fueled by passion, they worked hard to launch their business, bridging cultures and connecting people through the universal language of fashion and culture.
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